Logotype Design: Create Brand Marks with Typography

Debunk logotype design! A logotype is a single piece of type that prints a word or group of separate letters— the perfect base for showcasing your brand or company name in logos, brand assets, media kits, and more.

This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logotype for his friend’s skate shop. Bite-sized lessons cover:

  • understanding your market
  • crafting balanced letterforms
  • developing advanced ligatures
  • working with symmetry

By the end of the class, you’ll develop your own unique logotype for a company, project, or even yourself. This class is perfect for beginning designers looking to master basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.

Instructors

Michael Sheehy

AWS Solutions Architect and Cloud Evangelist

I am passionate about AWS and Cloud Technologies and the exciting future that it promises to bring. Over the last 3 years I have been heavily involved in AWS in both the online training area and at an Enterprise level helping transition many clients from on premises environment to the Cloud. I am also a fully Certified AWS Solutions Architect and have experience in OpenStack, Azure and Google Cloud. I am currently studying to also obtain the AWS DevOps Certification.

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