Debunk logotype design! A logotype is a single piece of type that prints a word or group of separate letters— the perfect base for showcasing your brand or company name in logos, brand assets, media kits, and more.
This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logotype for his friend’s skate shop. Bite-sized lessons cover:
- understanding your market
- crafting balanced letterforms
- developing advanced ligatures
- working with symmetry
By the end of the class, you’ll develop your own unique logotype for a company, project, or even yourself. This class is perfect for beginning designers looking to master basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.